Single Biggest Cause of Failure



the crap they teach you


So many gurus … "experts" … authors … speakers … bloggers … "thought leaders" …

So many books … blogs … reports … courses … workshops … conferences … seminars … newsletters …

Where are the results?

Why are so many of us stuckstrugglingfrustrated?

Because they're teaching us crap.

It's the single biggest cause of our failure.

Why aren't they telling us
these facts …?


Over 70,000 books.
Yet 3 out of 4 companies say their leaders are not ready to lead their organizations into the future.


Over 80,000 books.
Yet loneliness is now at epidemic levels … with half the population unable to find or keep relationships.


Over 50,000 books.
Yet 3 out of 4 companies say they're unable to out-innovate their competitors.

Customer Svc

Over 20,000 books.
Yet 1 out of 2 customers say they won't return to a business because of their poor customer service.

Stop learning the wrong way


Traditional gurus, experts, authors and speakers drown you in information — rules, laws, lists, habits. But this is the wrong way to teach. When you're drowning in information, you don't remember most of it.

  • How many times, on the 300th page of a book … you could barely remember the first 100 pages?

  • How many times, during the last hours of a course … you struggled to recall the first hours?

  • How many times, just a week after a conference … you were back to business as usual?

Nothing will change
if you remember nothing!

logo    How to learn the right way

Stop learning the wrong things


Traditional gurus, experts, authors and speakers teach you what to do — techniques, best practices, methods, scripts, manuals and recipes. But they're teaching you the wrong things!

It's well established that the extraordinary avoid techniques, methods and best practices like the plague.

For example:

Fujio Cho, Past President, Honorary Chairman, Toyota:

No mere technique will transform an ordinary performer into a superstar

And Steve Jobs on learning rules:

It's painful to watch

logo    How to learn the right things

Stop learning wrong. Period.

Traditional gurus teach you the wrong things in the wrong way. This makes you very dependent on them


The teacher who is indeed wise does not bid you to enter the house of his wisdom but rather leads you to the threshold of your own wisdom.

Kahlil Gibran

So, WHY do they keep dishing you their crap wisdom instead of raising your wisdom?

Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.

Albert Einstein

So, WHY do they keep drowning you in too much to read and learn?

The greatest sign of success for a teacher … is to be able to say, "The students are now working as if I did not exist."

Maria Montessori

So, WHY do they design their crap to keep you returning to them for more?

Those who become extraordinary
learn different things
and they learn things differently

Everything around you … was made up by people that were no smarter than you. Once you learn that, you’ll never be the same again.

Steve Jobs

We had some thick manuals and we literally burnt them!

Herb Kelleher, Co-founder, Chairman Emeritus, Southwest

logo    How to learn right. Period.

Meet the "UnGuru"
the $360 billion Guru Industry

The Education & Training Industry (aka the Guru Industry) is a $360 billion behemoth that has been taking advantage of individuals and companies when we're at our most vulnerable and need help the most.

It's time to change.

Enter the UnGuru … he's challenging the tradition of drowning you in more and more — more books, more rules, more courses, more laws, more conferences — all of which keep you on an exhausting race where you never ever catch up.

He's challenging the tradition of pummelling you with methods, scripts, best practices, techniques and recipes — all of which hold you back.

A revolution is already underway. Will you be part of the revolution? Or, will you be left behind?

More about the UnGuru

Connect with the "UnGuru"

You must learn things right
before you can do things right
and get the right results
else …


Join the movement to tell
gurus … teachers … trainers … authors … thought leaders … speakers … bloggers … "experts" … consultants …

don't teach us crap

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